From TAG Heuer’s first launch of the world’s first Monaco watch in 1969 to the stunning debut of the Monaco V4 in 2004, and the birth of the 40th anniversary of Monaco in 2009; ‘Steve Falcon Steve McQueen and legendary GP driver Jo Siffert to F1 World Championship Lewis Hamilton (Lewis Hamilton), the TAG Heuer Monaco series and its star ambassadors have been together for more than forty years. As a Monaco collection chased by fashion people, it is not only a subversion of tradition, but also a synonym for TAG Heuer’s innovative aesthetics.
日 On May 29, 2011, the F1 Monaco Grand Prix is about to begin. As the most difficult stop in F1, the Monaco Monte Carlo circuit has always been called ‘the pearl in the crown’. This time, TAG Heuer will take you to follow the famous watch collector Mr. Ding Zhixiang, enter this country filled with luxury taste even in the air, personally experience the legendary charm of this top event, and explore the legendary story of TAG Heuer Monaco series
At the most challenging track in Monte Carlo, drivers must guarantee the accuracy of every move to avoid accidents. Only the top drivers can win on this track, and the drivers also win the Monaco Grand Prix. The cup serves as a lifetime wish. The Monaco Grand Prix is a fusion of speed and passion. It is so compatible with TAG Heuer’s pursuit of speed limits and challenging timekeeping precision. The Monaco series with the same name as the Grand Prix fully embodies this spirit.
There are three key figures in the birth and legend of the TAG Heuer Monaco series. The first is the fourth generation of the TAG Heuer brand, Mr. Jack Heuer, who has further infused the TAG Heuer’s innate racing spirit into product development, giving birth to the most racing-born Monaco series. The second is the legendary Swiss racer Jo Siffert, who has twice won the Formula 1 Grand Prix and is the first ambassador for the TAG Heuer brand. It is also the prototype of the character in the racing movie ‘Le Mans’. The third is the famous Hollywood star Steve McQueen who brought Monaco into the legendary field. Influenced by his friend Joe Seefeld, McQueen wore Monaco in the film ‘Le Mans’. Since then, the world’s first water-resistant square watch has become famous! TAG Heuer Monaco evolved into an avant-garde style, capturing the spirit of the times and a symbol of dreams and beliefs.
TAG Heuer and McLaren team have cooperated for more than 20 years. It can be said that the McLaren team is the most successful team in the history of the Monaco Grand Prix. Although it won the championship for the first time in 1984, they have won 15 times in 2010. The champion, who won the title 9 times during the 10 years from 1984 to 1993. Senna, Prost, Häkkinen and Hamilton, the winners of the Monaco Grand Prix have all been TAG Heuer’s brand image ambassadors.
Follow Tag Heuer and watch collector Mr. Ding Zhixiang on a trip to Monaco, visit the F1 Monaco station, experience the luxurious life and magnificent architecture of Monaco, explore the legendary history of the Tag Heuer Monaco series, and cheer for Hamilton and Button!