The Venice Biennale 2016 was held in Venice from May 28 to November 27. This is the second time in three years (2014, 2016 and 2018) that Rolex has been the exclusive partner and designated timepiece of the International Architecture Exhibition-Venice Biennale. Rolex became the world’s leading luxury watch brand, derived from the belief of Hans Wilsdorf, the founder of more than a century ago, dedicated to excellence at every level. He created a new case structure, making the classic Oyster series the first waterproof watch, just like the great building, it has stood up to time after washing the chain.
Arnaud Boetsch, Rolex’s director of communications and imagery, said: We are very proud of our collaboration with the Architecture Biennale. Architecture and watchmaking have a lot in common. Both must have both function and aesthetics. They must be convenient and practical, and pleasing to the eye. To achieve this, it is necessary to reach the highest level of precision and performance. This is where Rolex excels. It will also be shown to the world in an exhibition in this historic city in the next six months.
Over the past 50 years, Rolex’s requirements for the design and construction of its office buildings have been consistent with the watchmaking philosophy and strive for excellence. The company’s latest two office buildings, the Dallas office building in Texas designed by Kengo Kuma, and the Milan office building designed by Studio Albini in Italy are the focus of the exhibition. Rolex is held in the garden of the exhibition.
The Rolex Service and Logistics Center in Milan is designed by Ebbini Architects. It has an avant-garde style, and the streamlined exterior is paved with ultra-precise metal.
Studios Albini Architects Francesco Albini
The Rolex Texas Dallas office building was designed by KengoKuma, and its credo is to integrate nature into its buildings.
Lord Norman Foster, Daniel Libeskind, Frank Gehry, Ryue Nishizawa, and other well-known architects have all sponsored Rolex’s Creative Arts sponsorship program ( Rolex Mentor and Protege Arts Initiative). Since the program was established in 2002, artists who have served as mentors include Álvaro Siza, Kazuyo Sejima, Peter Zumthor, and David, who is currently a mentor. ． Zibo Fei (or Sir David Chipperfield) was curator of the 2012 Architecture Biennale.
British architect Sir David Chipperfield
The pursuit of excellence
Just as the great building was designed and built by discerning architects, the watches created by discerning watchmakers have surpassed the highest levels of precision and performance. Rolex has long understood the subtle interaction between the two-from its two motivations: innovative thinking and strong creative ideas. The fine structure of the watch is like a mansion, which has been refined and refined, but it looks effortless. Whether it’s technology or appearance, Rolex has always strived for excellence. In pursuit of a perfect fusion of function and form, the design is meticulous and the production is meticulous.
Rolex sponsored the 3rd Venice International Architecture Exhibition from 2014 to 2018. This cooperation really makes sense, because Rolex has always been committed to supporting first-class buildings. Rolex is honored to work with the world’s most important forum to think about improving the living environment and discuss how to open up the future.
Rolex founder Hans Wilsdorf is far-sighted. In 1926, he revolutionized watchmaking technology and introduced the world-famous watch-the Oyster Collection. Today, the Oyster Series has been in existence for its ninetieth anniversary and still adheres to its philosophy, which is to bring new life to the future. This is the first watch to be worn in any environment, whether on the ground or in water, or even in extremely hot or cold places. Its elegant appearance and superb technology combine to complement each other, completely changing the function of the watch. Since then, technology has continued to improve, including new movements, which have served as a model for watch design and are still regarded today as a guide. Like great buildings, they stand the test of time.
The Rolex Lausanne Education Center designed by Rana-Nishizawa and Kazuyo Sejima Architects of SANAA is regarded as a model for modern bamboo design.
Rolex Education Center, whose architects Ryue Nishizawa and Kazuyo Sejima won the Pulitzer Prize for Architecture in the same year they were inaugurated.
Dallas’ dynamic architecture
With the Dallas Building designed by Kengo Kuma, Rolex will introduce a new form of office architecture to the city. The building is located in the Harwood District, near the original Rolex 1984 building. The Rolex 1984 Building is the first office building ever built in the suburbs of Dallas. ‘The theme of design is to integrate architecture into the land,’ Kengo Kuma explained. ‘Usually the office buildings are independent and separated from the surrounding land. So from the beginning, I connected the building to the ground with a low Japanese-style wall, and then twisted the building to create a ground-to-building, bottom-up The dynamic movement of the building shows the dynamics of the building. ‘
Kengo explained the design concept of the Rolex Dallas Building: ‘Usually the office buildings are independent and separated from the surrounding land. So from the beginning, I connected the building to the ground with a low Japanese-style wall, and then connected the building Twist, creating a continuous dynamic from the ground to the building, showing the building’s dynamics. ‘
Kengo designed the Rolex Dallas office building to break the clear boundaries inside and outside the building and create a harmonious spatial relationship
Made in Milan
In Milan, the design committee of Rolex’s new maintenance and logistics center originally planned to renovate an existing 1950s building in the Roman Gate area, making it completely different from Rolex’s 19th century office building in the city center. Rolex has appointed Studio Albini Associates because of the company’s excellent track record, the existing building has been carefully modified or modernized, which involves historic buildings from time to time. These projects include Consob’s Milan headquarters, a cleverly renovated 19th-century building; and the carefully refurbished Masmai Fort in Riyadh, Saudi Arabia, built with clay and mud bricks, with a long history; and A more recent project-the innovative restoration and expansion of the Benedictine Abbey of Our Lady of the Assumption Church in Lombardy, Italy.
The design of the Rolex Milan office tower fully reflects the sophisticated beauty of modern design
Rolex is honored to inspire a new generation of talented young architects through its charitable initiative, the Rolex Creative Funding Program. This philanthropic project establishes master-disciplinary relationships between the masters of seven arts and promising young rookies, receiving individual guidance. The seven arts are dance, film, theater, music, visual arts and literature. In 2012, buildings were included in the plan and separated into a category.
Kazuyo Sejima works as Yang Zhao’s architectural mentor
During the one-year instruction period, the mentor must spend at least six weeks with the students to help the students conceive, share experiences, and even co-create. This experience has a profound impact on both the teacher and apprentice. So far, Alvaro Siza (Portugal), Sakashima (Japan) and Peter Zumthor (Switzerland) have respectively used this plan to guide a talented young architect .
Rolex Architecture Instructor-Peter Zumthor (Switzerland)
Rolex Architecture Instructor Álvaro Siza (right) instructs student Sahel Al-Hiyari
Building Instructor 2O16–2O17
British architect David. Sir David Chipperfield served as an architectural mentor for the Rolex Creative Awards 2016-2017 funding program. For serving as a mentor, David. Zibo Fei is very excited because he pointed out: ‘Without such encouragement, maybe I would not challenge myself and have the confidence to imagine or dream.’