Breguet, the prestigious top watch maker, is the main sponsor of the restoration of the Louis XIV to Louis XVI exhibition halls of the Louvre in Paris and celebrates this with this world-renowned museum. The remodeling of the exhibition hall was grandly unveiled. On June 17, 2014, the Louvre hosted an unprecedented private banquet. Marc A. Hayek, Chairman and Chief Executive Officer of Breguet, visited the Louvre to welcome guests from all over the world. With 300 VIP guests, the grand event complements this historic and magnificent royal palace and gorgeous rhythm. Today, the unprecedented opening ceremony has arranged unforgettable exciting events, including: visiting the newly renovated exhibition room in the Louvre Museum and precious masterpieces stored in it, attending the advanced cocktail party in Napoleon Hall, and A gala dinner at the Louvre Museum’s famous glass pyramid. At the celebration, Breguet also invited the winning young soprano singer Polina Pasztircsák at the 65th Geneva International Music Competition to bring an unparalleled music feast to the guests. Breguet has been sponsoring the Geneva International Music Competition since 2002.
The last phase of the Louvre renovation project, which began in the early 1980s, aims to rehabilitate all 18th-century art collections. Breguet’s multi-million-euro-funded repair project was successfully completed in 2014. The sponsorship project was initiated by Nicolas G. Hayek in 2009, and this year it was launched by its grandson, Mark Hayer. The testimony of Mr. Marc A. Hayek finally came to a successful conclusion. The 2,500-square-meter space in the Louvre Museum has never been open to the outside world for the last 10 years, and the area has now been completely restored to reveal the mystery to the public. Relevant exhibition promotional materials in this exhibition area have also been thoroughly revised. All the collections have been rearranged and subtly integrated into this unique and magnificent building, so that visitors can appreciate these exhibits more clearly. As a result, these historical heritages are profound, and the masterpieces of art that represent Europe’s rich cultural heritage can bloom to their true charm.
Through this sponsorship, Breguet not only continued the brand tradition of supporting European cultural heritage, but also further strengthened the historical friendship between the brand and the Louvre. As early as the second French Industrial Fair in 1802, some masterpieces of Mr. Abraham-Louis Breguet were invited to exhibit in the Louvre. A few years later, Vivant Denon, the first ‘sponsor’ and first curator of the Louvre, purchased a Breguet minute repeater and a Breguet ceramic clock in 1810 and 1811, respectively. The Louvre’s 18th-century art collection includes a collection of timepieces, including exquisite Breguet masterpieces, partly donated by the widow of the Lyon businessman Claudius Côte in 1961. Today, the relationship between Breguet and the Louvre is even closer, thanks in particular to the initiative of the then President and curator of the Louvre, Henri Loyrette, in Louvre in 2009. The palace held a theme watch exhibition entitled ‘Breguet at the Louvre. An Apogee of European Watchmaking’. Today, Breguet is very proud to work with the Louvre again to celebrate the refurbishment of the 18th-century art gallery in the Louvre, and to present the refurbished countless precious collections to the world.
Breguet, blending European culture and history
As a watch brand with deep historical and cultural heritage and leading-edge technology, Breguet has always had an amazing ability to innovate. Breguet’s outstanding position in European cultural history is attributed to the company’s highly creative founder, Abraham-Louis Breguet.
Abraham-Louis Breguet was born in Neuchâtel, Switzerland in 1747, but spent most of his life in Paris, and it was in Paris that he created many important timepieces: three The special spring spring for the watch is sold to Napoleon’s first travel clock in history, and the tourbillon adjuster, which was patented from the French Ministry of the Interior in 1801.
Breguet became an indispensable watchmaker for the scientific, military, financial and diplomatic talents of the time, and the European royal family also loved Breguet’s timepieces. Breguet has designed a number of ingenious timepieces for some valued customers, including Louis XVI and his queen Marie-Antoinette.
Abraham-Louis Breguet has many honours. He has been appointed as a member of the Office of Longitudes and the Horology of the Royal French Navy. He is also a member of the French Academy of Sciences ( Academy of Sciences) and received the Medal of Honor from King Louis XVIII of France. This generation of masters who brought great changes in watch art and science died in 1823, but the story does not end there …
Breguet joins the Swatch Group
In 1999, Nicolas Hayek, founder of the Swatch Group and former chairman of the board of directors, took over the bright pearl of the fine watchmaking industry-Breguet. His talent and enthusiasm poured unparalleled energy into the brand. The highly creative and visionary Nicholas Hayek is also committed to reviving Breguet’s culture and history in order to inherit his noble blood.
In 2003, Breguet built a new watchmaking workshop to help the brand achieve its great goals (the plant has been expanded several times since 2006 to meet growing demand). The company also continuously invests in the latest CNC technology and R & D work. Nicholas Hayek paid great attention to research and development, and it is particularly worth mentioning that under his leadership Breguet began the research and development of new silicon materials for watchmaking. Under his leadership, Breguet developed and obtained a number of innovation patents, a tradition that has continued to this day since the current President, Mr. Mark Hayek. In 2012, the company launched the first ever Classique Chronométrie watch with a magnetic Pivot. Breguet successfully develops a new movement every year, several of which can be described as revolutionary masterpieces. Breguet’s admirable continuous innovation ability has not only consolidated its unique historical position as one of European cultural heritage, but also made it a benchmark for contemporary fine watchmaking.
Breguet and its cultural and artistic activities
For many years, Breguet has been committed to supporting various arts and cultural activities, for which the Breguet brand has established close cooperative relationships with famous cultural institutions around the world. It mainly includes:
In 2004, Breguet exhibited a series of exquisite antiques and rare timepieces at the Hermitage Museum in St. Petersburg, celebrating the close connection between the brand and Russia for centuries. In 2009, some of Breguet’s precious timepieces were exhibited at the Louvre in Paris. These collections were exhibited at the Swiss National Museum in 2011.
In 2008, the brand invested in the restoration of Petit Trianon, the outstanding representative of French neoclassical architecture in Versailles. The renovation project started in 2007, including reproducing the original interior, arranging exhibition commentary equipment, repairing technical accessories, and repairing the external studio and the east and west entrances and wings. The second phase of the project, completed in 2010, finalized the finishing of the large-scale repair project.
In 2011, Breguet and CNN worked together to create a week-long special show featuring the Da Vinci masterpiece ‘Salvator Mundi’, which was then resurfacing. In cooperation with Breguet, CNN has shown every detail of this most important artistic discovery in nearly 200 years and explained the entire restoration process in detail. In 2013, Breguet and CNN joined hands again, broadcasting the ‘Inside the Louvre’ program on the company’s famous news channel for a week in a row, perfectly displaying the Louvre in front of the audience, and inviting global audiences ‘Explore’ the world’s largest museum.
By 2013, the Breguet brand has sponsored the Geneva International Music Competition for the 12th consecutive year, in order to pay tribute to the famous composers and musicians that have appeared in Breguet’s history. This sponsorship project is dedicated to supporting talented and unknown young artists to start their international musical careers.
Breguet at the Louvre
Timepieces are an important part of the 18th century decorative arts of the Louvre. Before the 1830s, Abraham-Louis Breguet provided the Louvre Museum with an excellent collection of timepieces, such as a Souscription, a questionnaire, and so on. These unparalleled timepiece masterpieces and innovations have established Breguet’s reputation as the world’s outstanding watchmaking brand.
No. 542, Subscription pocket watch
Silver case with gold inserts, organic machine-engraved pattern and EC monograms on the back center, enamel dial, ruby-colored column escapement. 62 mm in diameter.
Presented to Candot, the diplomatic ambassador, on the 28th year of the French Republic (August 16, 1800).
No. 947, Subscription Pocket Watch
Silver case with gold inserts, decorated with organic engraved floral motifs, coin pattern on the outer edge of the case; enamel dial, two-way reading; ruby-colored column escapement. 60 mm in diameter.
Sold to Count Gevowsky in the French Republic for 10 hot months (July / August 1802) for 720 francs.
No. 1391, Subscription pocket watch
Medium model, gold case, gold machine-engraved dial, ruby-colored column escapement. 57 mm in diameter.
Sold to Messrs Meyer and Tues on the 3rd of August (August 21, 1805) for 1200 francs.
No. 2585, half-hour timepiece with complicated functions (now hidden in the National Museum of Fontainebleau, France)
Gold hunting case, silver-plated case back engraved with maps of 9 administrative regions of Italy, silver machine engraved dial, three eccentric dials showing seconds, day and date, with thermometer, ruby-colored column escapement. 50 mm in diameter.
Sold to Prince Camille Borghèse on June 28, 1811 for 4800 enamels.
No. 3023, the second question timepiece
Gold machine carved case, silver machine carved dial, blue steel Breguet hands, gold insole, ruby-colored column escapement. 35 mm diameter.
Sold to the Duchess of Wellington on August 1, 1817 for 3,000 francs.
No. 3306, Top two minute repeater
Gold machine carved case, gold insole, silver machine carved dial, ruby-colored column escapement, spring escapement (ressort-timbres) to tell the time. 43 mm in diameter.
Sold to Lady Maitland on August 16, 1819 for 3130 francs.