Wednesday, March 21, 2012, former Governor Arnold Schwarz Arnold Schwarzenegger, Tom Brady, the famous American football New England Patriots, and movie star Ed Burns attended the Park Avenue Armory in New York City Celebration of the fortieth anniversary of the Audemars Piguet Royal Oak series.
Take control of conventions and create innovation. Forty years ago, Audemars Piguet subverted the norms of traditional fine watchmaking, and launched the Royal Oak, the first distinguished sports watch in fine watchmaking. Mr. Philippe Merk, Chief Executive Officer of Audemars Piguet, Mr. Francois-Henry Bennahmias, President and CEO of North America, and Mr. Olivier Audemars, Executive Director; Brady, movie star and director Edward Burns, Claude Nobs of the Montreux Jazz Festival, and hockey legend Sean Avery attended the anniversary celebration.
To celebrate the 40th anniversary of the Audemars Piguet Royal Oak, the world’s first noble sports watch, Switzerland Love Be Watch Factory held a unique exhibition in Park Avenue Armory from March 21st to 24th and was open to work. Many rare watches reappeared at this exhibition, from the first Royal Oak watch launched in 1972 to the latest released works, all highlight the brand’s innovative ideas.
At the exhibition, Audemars Piguet gathered three unique 21st-century artists: Sebass Dean. The design, photography and video works of Lyb-Agnesess, Quayola and Dan Holdsworth uniquely set out the extraordinary time of 100 Audemars Piguet Royal Oaks Design, vividly shows the roots, craftsmanship and aesthetics of Audemars Piguet. In addition to 100 classic timepieces and many precious commemorative items from the early 1970s, visitors also have the opportunity to visit the watchmaking area with dial engraving machines and enjoy the extraordinary skills of Audemars Piguet craftsmen.
On the night of the anniversary celebration, Audemars Piguet invited nearly 200 guests to the scene, and many invited celebrities from all over the world Come here specially. Park Avenue Armory, a landmark in New York City, is undoubtedly a great place for this celebration party.
The Irrepressibles provided indispensable music for the party. The band’s fearless spirit is in line with Audemars Piguet’s core values. The band’s stage-performing performance attracted the attention of the audience, and it was a climax of the party.
At the same time, Audemars Piguet would like to thank Château Malartic-Lagravière Generously sponsored red wine for New York celebration dinners and a series of exhibitions around the world. It is the same values and boundless passion for the pursuit of excellence, superb professional craftsmanship and aesthetic accomplishment that have brought the Bonnie family on this global journey together with the Audemars and Piguet families. Thanks also to Champagne Nicolas Feuillatte for the special collection of Palmesd’or Cuvée Speciale 1999 for dinners and cocktail parties.
The famous banquet organizer Olivier Cheng specially created a three-course main course menu in Swiss style for the banquet, 3 A 60-foot banquet table is placed in the magnificent central hall of the Armory. The glass containers in the hall are filled with plants from the area of Brassus, where Audemars Piguet was born, making it feel like being there.
After New York, the year-long traveling exhibition will be in Milan (April), Paris (Saturday Month), Beijing (August), Singapore (October), and Dubai (December).