Changes To Audemars Piguet, North American Ceo Promotes Global Director

Philippe Merk, global chief executive of Audemars Piguet, recently left this traditional family-owned watchmaking factory in Brassus. The brand’s current North American chief executive, François-Henry Bennahmias, has been promoted to global director.
Last month, François-Henry Bennahmias and Arnold Schwarzenegger at the Audemars Piguet New York Royal Oak Anniversary
Today’s situation is probably expedient, but this is the long-awaited situation of former Audemars Piguet North American CEO.
    Philippe Merk stepped down from the position of Audemars Piguet Global President, and François-Henry Bennahmias was temporarily appointed as general director-an Audemars Piguet spokesperson confirmed the matter on the morning of the 24th.
    Bennahmias has taken over the US business since 1999 when the brand began to control the distribution channel itself and set up an office in New York. Bennahmias was responsible for designing a series of attractive limited works through close ties with high-end celebrities such as Arnold Schwarzenegger, and actively participated in charities such as Schwarzenegger’s ‘After-School All-Stars’ and ‘Time to Give ”and making the flagship store on 57th Avenue one of New York’s first large watch sites, making Audemars Piguet one of the most successful brands in the United States over the past 10 years.