Creating New And Changing Is The Key To Long-term Development Panerai Panerai Short Film Final Chapter

Massimo Bottura is the founder and chef of Osteria Francescana, a three-star Michelin restaurant in Modena. He made his debut in the ‘Innovation’ chapter of the ‘PANERAI Traits’ short film series. The series was shot by Panerai in collaboration with four international celebrities who perfectly embody the essence of the brand.

The final chapter of the Panerai Essence series released the ‘Innovation’ chapter, featuring Italian chef Massimo Bottura as the protagonist. He chose PAM00438 as a timepiece for daily research and development of creative dishes.

This Italian chef in Modena topped the list of the ’50 Best Restaurants in the World’ in 2016, attracting customers from all over the world to pilgrimage and enjoy the traditional Italian characteristics interpreted by chef Bottura in a new way Cuisine, to implement its purpose of ‘changing in tradition’. The film was filmed in many places in Modena, including Piazza Grande, the historic Albinelli market and restaurants in Bottura. He said in front of the camera: ‘We need to look at traditions critically, not nostalgia. To innovate, we must remove the traditions and further extend the essence of the tradition, so that it can move into the future.’ Massimo Bottura’s dishes Adhering to the Italian cooking tradition, from the area where Modena is located, which is known as the ‘granary’ in central Italy, the highest quality ingredients are purchased. Persevering research and continuous innovative thinking make Osteria Francescana a unique and original experience.

Filmed in many places in Modena, including Piazza Grande, historic Albinelli market and restaurants in Bottura

The Tuttonero-Luminor 1950 3 Days GMT Automatic Ceramica worn by Massimo Bottura is a three-day power reserve and two-time automatic ceramic watch (PAM00438), perfectly highlighting Panerai’s extraordinary watchmaking tradition, unique classic design and new materials and technology Accomplished, exactly like Osteria Francescana’s dishes.

Massimo Bottura believes that in order to innovate, it is necessary to remove the tradition and to further extend the essence of the tradition and move it into the future.

‘Innovation’ is the epitome of the essence of Panerai. The short film series witnessed the performance of four international talents in front of the camera, showing their unparalleled enthusiasm in different fields, including the close relationship between the world free diving champion Guillaume Néry and the ocean, the design of Costas Voyatzis, and the establishment of The journey of American photographer Jason M. Peterson to find and capture the perfect light, etc., specifically reflects the essence of Panerai’s unique brand.
Chapter 4: Innovation-Massimo Bottura
Massimo Bottura opened the restaurant Osteria Francescana in Modena in 1995. The restaurant operator and innovator who has been in the business for more than 20 years, ranks among the most innovative culinary figures in the world. Its Michelin-starred Samsung restaurant, Osteria Francescana, has been recognized internationally and ranked first in 2016 as one of the ’50 Best Restaurants in the World’.

Massimo Bottura has been in the catering industry for more than 20 years, and its three Michelin-starred restaurant Osteria Francescana is ranked first in the ’50 Best Restaurants in the World’ in 2016

Bottura’s cuisine balances tradition with innovative ideas, exploring the deep roots of traditional Italian cuisine, and drawing inspiration from history, art and philosophy. In 2002, Bottura picked up the first Michelin star, and in 2006 it went to the next city. He has won numerous awards in 2011. He received the Grand Prix de l’ Art award from the International Culinary Academy in 2011, and won the Michelin star rating for the third time, realizing his lifelong dream. Osteria Francescana is also the number one restaurant in the Italian food guide for the past five years.

Tuttonero-Luminor 1950 3 Days GMT Automatic Ceramica

PAM00438 / Ceramic material / P.9001 / B self-winding movement / hour, minute, small seconds, date display / two places time display / sapphire crystal, transparent bottom cover / waterproof 100 meters / diameter 44mm / reference price 99,500 RMB