Shanghai, February 20, 2017-Swiss watchmaker Schaffhausen IWC launches a limited edition IWC Portuguese watch, celebrating the first anniversary of the opening of the flagship store on Nanjing West Road in Shanghai . The special edition of the IWC Portuguese series perpetual calendar watch ‘Shanghai Store’ is limited to 250 pieces. It is equipped with a perpetual calendar with week, date, month, moon phase profit and loss and year display. No external adjustment is required until 2499.
A year ago, IWC Schaffhausen opened its flagship store on Nanjing West Road in Shanghai. This store is located in a historic building in the core business district of the city. In more than 150 square meters of shops, the ‘Art Deco’ style blends harmoniously with traditional Chinese design elements. ‘To celebrate the first birthday of this extraordinary store, we are launching a special edition of the IWC Portuguese watch series. At the same time, we would like to thank Chinese watch fans for their love and support for the brand.’ IWC China Director General Manager Li Baiqing explained.
The limited edition of IWC Portuguese Perpetual Calendar “Shanghai Store” Special Edition (Model: IW503307) is limited to 250 pieces. It will be sold exclusively at IWC stores throughout China, and then listed in other parts of the world. This elegant watch is driven by IWC’s 52610 in-house movement, with a diameter of 44.2 mm. It is equipped with a stainless steel case, silver-plated dial, gold-plated hands and Arabic numerals with embedded hour markers. The Pellerton automatic winding system can provide a 7-day power reserve when fully loaded. The oscillating weight is made of 18K red gold and engraved with the Chinese name ‘Shanghai’. The watch is fastened to the wrist with a brown Santoni alligator strap. Perpetual calendar can consider the length of different months, and even the impact of leap years. This iconic mechanism was developed by Kurt Klaus, former chief watchmaker of IWC in the 1980s, and it is still considered today to be one of the fine watchmaking inventions invented by IWC Schaffhausen. . The retail price of this watch is RMB 199,500.
Swiss watchmaker IWC focuses on technology and research and development, and has continuously created watches of lasting value since 1868. The company is eager to pursue innovative craftsmanship and original technology, and has won wide acclaim internationally. As one of the world’s leading brands in the field of professional luxury watches, IWC combines high precision performance and unique design to create a model that reflects the highest state of fine watchmaking art. As a company with environmental awareness and social responsibility, IWC actively promotes sustainable production, supports the work of children and youth organizations around the world, and maintains close cooperation with climate and environmental protection agencies.