On August 14, 2015, Beijing, Montblanc, a top international luxury brand, held a preview of its new 2015 works at the Sanlitun Concept Store. Since its birth in 1906, Montblanc has unremittingly explored while adhering to the traditional heritage and the ultimate craftsmanship. It has perfectly blended classic elegance and modern design. With a vibrant spirit of innovation, it has climbed to new heights with a pioneering attitude and accompanied the urban nobleman. future.
‘Over a century ago, Montblanc was founded in Hamburg, Germany, and through unremitting efforts, it has become a leading brand in the field of professional writing instruments. It is proud that we have never stopped innovating and exploring, and have been developing for more than 100 years. In China, we have continuously challenged new fields. We have established watchmaking workshops with top independent research and development capabilities in Switzerland, where the watch originated, and established exclusive leather goods workshops in Florence, Italy. ‘ Mr. (Aris Maroulis) proudly explained, ‘Today, Montblanc has become a world-renowned top luxury brand, whose works include writing instruments, watches, leather goods and jewelry accessories.’-With this persistent belief, Montblanc came out this summer with a full line of new products, showing the beauty of diverse personalities.
Welcome speech by Mr. Aris Maroulis, Managing Director of Montblanc China
This preview is divided into three areas. When you step into it, the first thing that catches your eyes is the watch display area. The new Montblanc Bohème Moongarden series just released in Paris, France stands in the showcase. As a personality created for modern women, this series is inspired by Moonlight Garden. It injects romantic poetic feelings and exquisite craftsmanship into women’s watches, writing instruments and jewellery works in this series, which interprets extremely Unique charm of style. Another highlight is that Montblanc and the Chinese brand ambassador Lin Dan jointly launched the TimeWalker Urban Speed Lin Dan Special watch series. This limited edition series of watches is not only designed by Lin Dan himself, but also infused with unique “Lin Dan characteristics” in many details. It also integrates Montblanc’s innovative e-Strap smart wristband integrated design, combining wearable technology with The long tradition of Swiss fine watchmaking blends into one and meets the needs of business elites. The heritage chronograph watch inspired by the avant-garde spirit and navigation technology of the navigator Vasco da Gama is a perfect fusion of top watch quality, Swiss watchmaking technology and brand tradition, showing the Montblanc Villeret and Le Locle’s independent watchmaking workshops are innovative and perfect.
Montblanc Bohème Moongarden watch
Montblanc Bohème Moongarden Writing Instruments
Montblanc joins hands with Chinese brand ambassador Lin Dan to launch a special series of Timewalker Phantom Lin Dan special watch series
Montblanc’s heritage of precision chronographs showcases the innovative spirit and perfect dedication of Montblanc Villeret and Le Locle
Moving to the writing tools and leather goods display area, guests can further appreciate Montblanc’s infinite creativity: for the first time, the Montblanc M series writing tools created by the famous designer Marc Newson, with a smooth line design perfect interpretation of the extreme The simple modern aesthetic style redefines the profound essence and infinite charm of the writing art. The Taipan Twilight Series writing instruments created with the mysterious city night show Montblanc’s creative ability to capture the beauty of the moment. The new Taipan selected Mo Yun series of leather goods not only applies the unique technique created by the painting masters in the Renaissance, sfumato, to the rendering of leather, realizing the ingenious fusion of hand-painted leather goods and modern mature demands. The use of colors such as black, dark brown and carbon ash makes the work glow with youthful fashion.
Montblanc’s Montblanc M series writing instruments (bottom right) created with the famous designer Marc Newson for the first time, and the Taipan Twilight blue series writing instruments inspired by urban night light (left), prove once again ‘Father of Writing’
Montblanc pays tribute to legendary pioneer with new literary series Lev Tolstoy and art patron series Luciano Pavarotti writing instruments
Montblanc Meister’s selection of Mo Yun series of leather goods cleverly applies the unique painting technique popular in the European Renaissance, sfumato, to leather rendering, realizing the ingenious fusion of hand-painted leather goods and modern mature appeal.
This preview also has a special writing experience area, not only to enjoy more amazing Montblanc writing tool works, but also to experience the fun of writing on the scene: whether it is asking a calligraphy teacher to write a meaningful blessing or Leave a message, or write a postcard for an important person or write a postcard yourself, or find your own writing tool by experiencing different pen body or nib design, you can feel the perfect shape, Montblanc always focuses on the use of the writer Feeling design concept.
In Montblanc’s special writing experience area, guests can not only write blessings and messages in person, but also experience the fun of writing with different pens
The brand new works not only continue to uphold Montblanc’s proud craftsmanship, creative design full of modernity, but also inject youthful vitality into the work, which symbolizes Montblanc’s unending passion for exploration.
Since the establishment of the brand, Montblanc has persisted in creating each product with traditional heritage and perfection for more than 100 years. The uncompromising design and quality have enabled Montblanc to successfully create classics that can be passed on to the world. The Montblanc hexagonal white star symbolizes the top quality that the brand is pursuing. Can be reflected in the atmosphere and eyewear products. The Montblanc Workshop explains the commitment to continuous pursuit of excellence while promoting the development of the cultural field. Montblanc, rooted in the field of writing culture, has always played an important role in the field of culture. Through different types of international activities, the brand has continued to write magnificent chapters in contemporary cultural undertakings, and has occupied a place in the world’s culture.