Time And Magic – A Hundred Years Of Evolution Of Audemars Piguet Watches

When talking about Audemars Piguet, we can’t help but think of Audemars Piguet’s Royal Oak series. Its unique and recognizable shape makes people curious about time. In fact, Audemars Piguet’s women’s watches are just as wonderful. Talking about the development process of Audemars Piguet’s watches is just like watching a film of the era and savoring the changes and glimpses of artistic aesthetics in different ages.
1820s
   As early as 1883, eight years after the creation of the Audemars Piguet brand, the advent of the first Audemars Piguet watch movement brought a fresh breeze to the quiet and elegant Swiss Vallée de Joux. Audemars Piguet inherited the traditional essence of brand breakthrough innovation and pursuit of excellence, launched a movement with a diameter of only 3 cents (6.8 mm), set a world record, and opened a new chapter for women’s watches.
   Talking about the development process of Audemars Piguet is like appreciating a film of the era, savoring the changes and glimpses of artistic aesthetics in different ages. With the development of society, the social roles and social positions of women have quietly changed, and women also have different characteristics and unique beauty. Audemars Piguet captures the essence of artistic style forward-looking and injects new elements into its family legend.
   The 1820s was called ‘the most colorful era in history’. The unprecedented wave of industrialization unfolded, new and confident modern female faces appeared, and the contemporary art movement spread from Europe to the North American continent. Its aesthetic core is mechanical and geometric; purely decorative lines and vivid color paintings, from the sun radiated by scallops to the ancient totems of Egyptian culture, from the bright and exaggerated pink to the passionate orange, are all materials. Eclectic. In order to highlight the emerging lifestyle, Audemars Piguet launched a series of jewelry watches and accessories to create a new self-image for women who have won the right to freedom in society. The women’s jewellery watch introduced in 1922 is quite representative. This watch is decorated with diamonds, and its small and unique Art Deco style illustrates its pinnacle of interpretation in pocket craftsmanship.
1922 Audemars Piguet Art Deco Women’s Watch
1870s
   Time has advanced to the 1870s. In the decade known as the ‘Disco Era’, feminism has developed rapidly. Mrs. Thatcher, the Iron Lady, has become Britain’s first female Prime Minister. The fashion industry that pursues personality has also been shaped by strong women Impact. At the same time, Audemars Piguet experienced the heyday of the second rapid development of women’s watches, and the concept design of the watch was also more diversified: round, pillow-shaped, rectangular and oval models came out one after another. After 1976, Audemars Piguet launched the classic first Royal Oak Women’s Watch, which became the vane of the time.
1976 Launch of the first Audemars Piguet Royal Oak women’s watch
Appreciation of Audemars Piguet Classic Year
1.Audemars Piguet Women’s Watch 1969
   Features: The popularity of women’s watches originates from the bustling twentieth century. At that time, women were influenced by the flowery lifestyle from Paris, and some women worked instead of their husbands during the First World War, thus achieving a certain degree of independence. As a result, clocks began to appear on their wrists, and then the first generation of women’s watches came out. This antique women’s watch displayed at the Audemars Piguet Shanghai New Concept Boutique is equipped with an 18K white gold case and strap and is set with 24 diamonds. It perfectly combines the characteristics of high-end watchmaking and high-end jewelry to showcase Audemars Piguet The female side of the brand.
2.Audemars Piguet AUDEMARS series small seconds watch

Technical Parameters:
Model: 77240BC.ZZ.A808CR.01
Movement: Cal.3090 manual winding movement, balance wheel frequency 21600 times / hour, 21 diamonds, power reserve 48 hours.
Dial: Mother-of-pearl dial, gold applied hour markers and hands.
Case: width 33.00 mm, thickness 7.15 mm. Anti-glare sapphire crystal and case back, diamond-set bezel.
Strap: Hand-stitched ‘large square scale’ alligator leather strap or technical silk strap with 18K gold pin buckle.
Waterproof depth: 20m
   Features: Audemars Piguet Jules Audemars small seconds watch, light case, slender bezel, matte polished silver dial elegant and elegant, noble, make the dial set with rose gold rod-shaped hour markers and delicate rose gold hour The minute hand is outstanding. The classic style of the Jules Audemars series fits well with women who seek subtle beauty. Instead of pursuing the icing on the cake, it is a manifestation of women’s natural beauty. Just like independent and elegant working women, they do not envy dazzling stars, but win by their inner temperament, and naturally show their admirable elegance. A natural classic that exudes irresistible charm.
3.Audemars Piguet Millennium Star Watch
Technical Parameters:
Starry Night Edition Model: 77315BC.ZZ.D007SU.01
Movement: Cal.3123 / 3908 automatic winding movement, diameter 26 mm, 45 diamonds, maximum power reserve 62 hours, balance frequency 21600 times / hour.
Dial: Off-centre night blue dial, set with night blue Arabic numerals; half moon-shaped area paved with diamonds or white mother-of-pearl, set with Roman numerals.
Day Edition Model: 77315OR.ZZ.D013SU.01
Movement: Cal.3123 / 3908 automatic winding movement, diameter 26 mm, 45 diamonds, maximum power reserve 62 hours, balance frequency 21600 times / hour.
Dial: Off-centre white mother-of-pearl dial with light blue Arabic numerals; white mother-of-pearl half-moon-shaped areas with Roman numerals; date dial with golden sun pattern; power reserve display with thin snow grass Pattern; floral heart set with diamonds.
Strap: Night blue or white matte satin hemming strap, 18K white gold or rose gold AP exclusive double-fold folding buckle set with round diamonds.
   Features: Audemars Piguet Starry Sky Series is divided into two models, which are dedicated to starry night and day, in a poetic way to remind people that the rhythm of time mainly comes from the stars of the sky. The Starry Night Edition features five star-studded diamond star scales, reflecting the beautiful blue large Arabic numerals. On the left side of the surface is a crescent moon with white mother-of-pearl or diamonds, with Roman numerals on it, emitting a crescent-like glow. The day edition replaces the night sky and the crescent moon with the perfect brilliance of natural mother-of-pearl. A radiant sun disk is in the center of the date display disk. Love the sun, the moon and the stars, talk about romance, Audemars Piguet Star Watch, only for the precious precious lover unique in the heart.
4.Audemars Piguet Royal Oak Offshore LADYCAT Chronograph

Technical Parameters:
Model: 26211SK.ZZ.D002CA.01
Movement: Calibre 2385 self-winding movement, with a total diameter of 26.20 mm, a movement thickness of 5.5 mm, 37 diamonds, a minimum power reserve of 40 hours, and a balance frequency of 21600 times / hour.
Dial: Black dial with ‘Méga Tapisserie’ oversized check decoration, Royal Oak rose gold fluorescent three-dimensional hour markers and hands.
Case: Stainless steel case (37mm), anti-reflective sapphire crystal, case back engraved with ‘Ladycat’, ‘Royal OakOffshore’ (Royal Oak Offshore) and ‘Edition limitée’ (Limited Edition), Diamond-set bezel and chain link, black rubber-coated screw-in crown and buttons, water-resistant to 50 meters.
Strap: Black rubber strap with stainless steel AP word folding clasp.
   Features: Inspired by the international sailing regatta sponsored by Audemars Piguet, the Audemars Piguet Royal Oak Offshore LADYCAT chronograph is tailor-made for women who love sports, but also dedicated to those who love strength and geometric shapes, and Women who can show their vitality. The steel version is limited to 150 pieces and the platinum version is limited to 10 pieces. The new theme colors of the sailboat, namely black, gold and green, are harmoniously distributed on the dial. The filigree-inlaid hands of the chronograph dial also use the same color combination. The ‘Ladycat’ logo is engraved on the caseback, in honor of the only female sailing boat in this category.
5.Audemars Piguet fine jewelry watches

Technical Parameters:
Model: 79417BC.ZZ.9184BC.01
Movement: 3091 manual-winding movement, with a total thickness of 2.80 mm, a minimum power reserve of 48 hours, and a balance frequency of 21600 times / hour.
Dial: White gold dial with inlaid beautiful diamonds, 2N fine gold polished diamond faceted blue steel hands.
Case: 18K white gold case set with brilliant-cut diamonds, anti-glare sapphire crystal and case back,
Strap: 18K white gold strap set with bright and stepped diamonds.
Waterproof depth: 20 meters.
   Features: Audemars Piguet jewellery watches originating from the Jurassic Valley take nature as the leading role and are jointly completed by a team of highly skilled designers, gem inlays, sculptors and watchmakers. The brand draws inspiration from the vast universe and embellishes the latest art masterpieces with 449 beautiful diamonds. Through the application of asymmetric and symmetric lines, it ingeniously combines the free style of the Art Nouveau wave and the geometric structure of the decorative arts. The entire circular dial is like a soft sky background, setting off shining stars, and continues to run around the dial. For added dynamics, a long step-cut diamond charm hangs from the case to sway as the wearer swings.
The new 21st century
   The arrival of the 21st century has overturned the global economic model and social lifestyle. For women, the right of free choice is no longer confined to the field of fashion consumption. They are free to deal with different social roles, make calm decisions in the workplace, and turn their tenderness in the family. More and more women see their inner desires as if they are confident in building dreams and pursuing quality of life on the road of life. They are also pursuing a chic beauty that is both artistic and practical. Audemars Piguet is committed to turning female ideas into reality, and building the future with the bold women in the new era.
   In fact, Jasmine Audemars, Chairman of the Audemars Piguet Board, is the representative of Audemars Piguet women. As a descendant of one of the founding families of the brand, and the only woman leading a large independent watchmaking company, its outstanding performance and firm philosophy have fully demonstrated the Audemars Piguet spirit of ‘driving the routine and being the leader’.
Ms. Jasmine Audemars, Chairman of the Audemars Piguet Board
Female attitudes and opinions
   Elegance, self-confidence, and gentleness have always been unique charming features of women. Self-confidence, independence, and sobriety, modern women control their lives with powerful inner strength. Audemars Piguet women do not follow the trend, but only lead the trend, whether you enjoy the family or challenge the workplace, you can have what you want.
The latest Audemars Piguet commercial featuring Anouck Lepère

   The latest advertisement, which was led by Anouck Lepère, used ‘control the routine and stand out from the crowd’ as its promotional slogan, which fully demonstrated the pursuit of freedom for Audemars Piguet women. She has her own independent opinion, not restricted by tradition, but still feminine. She knows that beauty should not be superficial, and so is the watch. In addition to pursuing gorgeous decorative arts in appearance, Audemars Piguet watches pay more attention to the internal mechanical technology, showing the timeless beauty inside and outside.